180 Seconds

Killer Mike - Voices of Car Culture

Naked Speed: Bobsled To Bikes

BackStage Pass: Toby Keith

AutoTempest Spot

Spot Dessert Bar - TWC Local Now

Impact of iEdit Creative

Caffeine and Octane Promo

Fuller Moto - The Majestic Concept Part II

Fuller Moto - The Majestic Concept Part I

CAO: Click For Content

Cafe Racer Season 4 Sizzle

Concours d'Elegance 2018 Promo

Caffeine & Octane Sales Presentation

C&O Ep 202: Andruw Jones' custom brawler

Naked Speed: Bobsledding Biker

Naked Speed: She Rides, They Slide

The Brumos Collection

Generation Amelia

What's Your Story

Located in Atlanta's Westside neighborhood, iEdit Creative is a valued member of any content creation or post-production team. We specialize in editorial and post-production services for content distributed on network tv, the web, app-based platforms or to corporate boardrooms and film festivals with audiences big and small.

Our goal is to create engaging content while ensuring we meet all of your creative goals and objective metrics.

Don't Just Push the Button

Following stints at CNN and The Weather Channel, Erich Hoberg sought a collaborative culture and in 2007 launched iEdit Creative with that in mind. Producers rely on his willingness to learn new techniques and his highly organized approach to the unscripted world of competition series and reality tv, and scripted fare including corporate projects, promos, independent features and short films. They trust his creative instinct and judgement to craft stories from a sparse set of production notes or a well defined script. His technical expertise with popular software packages and modern workflows maximizes effeciency and secures intellectual property.

To meet rapidly changing industry demands, Erich and other talented creative professionals formed the Creative At Trabert Collective in 2015. Together they create a more comprehensive and specialized post-production pipeline.

The Sum is Greater Than its Parts

iEdit Creative values the contributions to the creative process from these talented professionals. They elevate our work and help it stand out in today's crowded content landscape.


Perhaps the most frequent collaborator, Jason is the go-to in-house colorist and 3D motion graphics artist. Whether for broadcast networks or corporate clients, Jason provides the right amount of visual polish and finishes to the desired spec for delivery. Check out his work at www.greydogcreative.com


Ed is an experienced Executive Producer who is highly skilled at project development and production under his banner, Cognitive Production and Development. He has successfully guided multiple raw reality concepts through the development process from beginning to end and then gone on to ovrsee all aspects of production once given the green light. Ed is a trusted partner in the story telling process. iEdit Creative has worked closely with Ed on several series for the Discovery family of networks ("Naked Speed", "What's in The Barn", and "Cafe Racer") to craft compelling reality based entertainment. Our latest project together "Caffeine and Octane" is in its fifth season on NBC Sports Network.


Brian is a talented storyteller and finishing editor. He continually pushes the envelope creatively and excels at developing the overall look, feel, and pace of reality programs for broadcast television. We have worked together on "Naked Speed", "What's in The Barn", "Cafe Racer", and "Caffeine and Octane" and he elevates the story each and every time. Both his professional work and more playful side are on display at www.allcapps.net


President of Lasser Productions, Peter is a veteran Producer of live sports coverage and live-to-tape event production. He collaborates with the Creative At Trabert collective on events for broadcast networks throughout the year. Peter relies on his vast industry knowledge and his extensive network to pull off just about any conceivable production. iEdit Creative has worked consistently with Peter to elevate the production value of pre-produced elements and post-produce live-to-tape shows for NBC, ESPN, and others. Our latest effort together gives the stories of USA Swimming athletes a presence on the web.


Chris is an editor primarily focused on shortform projects serving the corporate world. He is also wealth of technical information who helps all of us in the collective keep our clients' intellectual property safe and secure and ensures technical operations run smoothly. He's also the guy we turn to when conforming shows for international delivery.


Raoul is a Sound Designer who frequently collaborates with the Creative at Trabert collective. A gifted musician too boot and never one to do the bare minimum, Raoul routinely goes above and beyond to make sure things sounds as good as they look. Whether is foley or originally licensed music and scoring, he delivers a final mix that meets delivery spec and, when applicable, FCC mandates for program audio.


Juan has lent his ear and audio mixing skills to "Caffeine and Octane." His experiences from a 15-year career working with the biggest names in broadcast and advertising come to the fore front on this highly demanding audio driven show. Juan excels at adding depth and realism to the existing music and natural sounds. To hear what we mean visit <www.juanbaez.com


Perry is a Brooklyn, New York based Producer, Director, and Cinematographer. His razor sharp creative instincts have contributed to the look and feel of numerous unscripted series. His diverse body of work includes reality television, features and short films, commercials, and EPK packages for noted Interscope artists Beck, Pharell, The Black Eyed Peas, and others. iEdit Creative has collaborated with Perry for years on various EPK's, promos and digital shorts to include "The Stick", "The Mule", "Mandom Thoughts", "180 Seconds", and "Two Comics On A Bench". Find out more at perrystrong.com

Ready To Start? Let Us Finish

Whether it's complete content development and production or the focus is on the details in post, the benefit of our collaborative culture is the ease at which services scale to meet the creative objectives and budgetary needs no matter the project's scope.

iEdit Creative and the Creative At Trbert collective offer story conceptulization, program development, HD, 2K, and 4K digital production services, editorial, color grading, 3D animations, and sound design. iEdit Creative has extensive experience with network and digital distribution. We deliver whatever spec meets you need whether its to broadcast networks, the web, social media, and emerging mobile application platforms.

Eye of the Beholder

Our work is seen throughout the year on ESPN, TNT, TBS, Velocity, NBC, the web and elsewhere. While we've received notoriety from time to time, we really do take pride when the edits themselves go largely unnoticed.

Check out our work featured in the reel above the navigation bar to see where our true creativity lies.

How Suite it Is

If it's not obvious by now, stories and everything needed to tell them well is central to everything iEdit Creative does. Nowhere is this more evident than in our redisigned suite; a living room style client viewing area complete with a comfortable couch, lounge chair, and 46" client monitor are front and center for unobstructed viewing. The client and edit workstations are situated to the reaer of the room and sit side-by-side to encourage greater client engagement when editorial decisions are being made.

iEdit Creative is geared to meet the challenges of the changing post-production landscape. We've got the full HD Finishing suite with a complete array of NLE software packages from Avid and Adobe to get the creative juices flowing. Color grading, graphic, and animation solutions are on board too. Working in 4K? We can too, we just can't monitor natively as of yet. With a redundant in-suite 12 TB raid, a networked media staging server, and a 48 TB shared storage solution with dedicated network connections optimized for Avid, your media is not only safe and secure but readily available for easy collaboration on bigger projects.

Check out the full specs here.

Powered to Suite
  • 8-Core MacPro
  • 24GB Ram
  • 12TB Raid Level 5 Protection
  • Adobe CC, Avid Media Composer
  • Avid DNxIQ with univeral mastering
  • 17" FSI Multi-format Broadcast Monitor
  • Dynaudio BM-5A audio monitors
  • 46" Samsung 1080p LED Client Monitor
© 2015 iEdit Creative. All rights reserved. This web salad was tossed by Chris Castelli.