Caffeine and Octane Promo

C&O Ep 202: Andruw Jones' custom brawler

Spot Dessert Bar - TWC Local Now

Fuller Moto - The Majestic Concept Part I

Fuller Moto - The Majestic Concept Part II

Caffeine and Octane on NBCSN Promo (202)

CAO Extra Shot: Pony Up

Kossars Bagels And Bialys - TWC Local Now

Bubba's Bistro - TWC Local Now

Naked Speed: Bobsledding Biker

Naked Speed: Bobsled Breakdown

Naked Speed: She Rides, They Slide

Naked Speed: One Last Ride

J&B Moto Part Three: The Ride

Naked Speed: Like Father Like Son

WITB_Morrie's Murder Mystery

BackStage Pass: Toby Keith

British Customs Part Three: The Ride

Morrie's Place Part One: The Search

FrameCrafters Part One: The "Search"

What's Your Story

Located in Atlanta's popular Westside neighborhood, iEdit Creative specializes in providing content creation and comprehensive post-production services for broadcast and digital distribution. We believe the creative process is at its best when it's a collaborative effort. We thrive when ideas are openly exchanged and we continually push ourselves to bring out the best in our storytelling.

Don't Just Push the Button

iEdit Creative works alongside other talented creative professionals in the Atlanta area as part of the Creative At Trabert Collective. Together, we create an ongoing creative partnership with our clients making your story, our story.

The Sum is Greater Than its Parts

What began as a love for the written word and journalism has become a 20-year post-production career in which I have continually honed my skills and kept an open mind as to the most creative ways to tell a given story. I am comfortable cutting from either a polished script or carving stories from a simple set of production notes. After stints with Turner Broadcasting and The Weather Channel, I founded iEdit Creative in 2007 to focus on telling compelling stories in a collaborative environment. Directors, producers, and other creative professionals trust my editorial judgment, compositing skills, creative instincts, and technical expertise to shape, create, and elevate their concepts into stories that feel natural, if not seamless.

My detail-oriented approach lends itself to a free flowing exchange of ideas. Such was the case during 2005's "Art of Suicide" when I reworked the last scene which originally called for multiple cuts and angles. Upon seeing the footage, I decided to simply use the master shot coupled with several slow dissolves to effectively "erase" characters from the screen. This new cut heightens the main character's sense of isolation and the notion that everything up to that point is now just a memory.


Perhaps the most frequent collaborator, Jason is the go-to in-house colorist and 3D motion graphics artist. Whether for broadcast networks or corporate clients, Jason provides the right amount of visual polish and finishes to the desired spec for delivery. Check out his work at


Ed is an experienced Executive Producer who is highly skilled at project development and production under his banner, Cognitive Production and Development. He has successfully guided multiple raw reality concepts through the development process from beginning to end and then gone on to ovrsee all aspects of production once given the green light. Ed is a trusted partner in the story telling process and has worked closely with iEdit Creative on several series for the Discovery family of networks ("Naked Speed", "What's in The Barn", and "Cafe Racer") to craft compelling reality based entertainment. Our latest project together "Caffeine and Octane" is in it's third season on NBC Sports Network.


Brian is a talented storyteller in his own right. He continually pushes the envelope creatively and excels at developing the overall look, feel, and pace of reality programs for broadcast television. We have worked together on "Naked Speed", "What's in The Barn", "Cafe Racer", and "Caffeine and Octane" to convey compelling stories within the allotted time. Brian's ability to distill stories and discerning eye ensure nothing gets lost. Both his professional work and more playful side are on display at


President of Lasser Productions, Peter is a veteran Producer of live sports coverage and live-to-tape event production. He collaborates with the Creative At Trabert collective on events for broadcast networks throughout the year. Peter relies on his vast industry knowledge and his extensive network to pull off just about any conceivable production. iEdit Creative has worked consistently with Peter to elevate the production value of pre-produced elements and post-produce live-to-tape shows for NBC, ESPN, and others. We recently collaborated with Peter to establish a video presence for USA Swimming on the Web to include athlete biographies ahead of the 2016 Summer Olympics.


Chris is an editor primarily focused on shortform projects serving the corporate world. He is also wealth of technical information who helps all of us in the collective keep our clients' intellectual property safe and secure and ensures technical operations run smoothly. He's also the guy we turn to when conforming shows for international delivery.


Raoul is a Sound Designer who frequently collaborates with the Creative at Trabert collective. A gifted musician too boot and never one to do the bare minimum, Raoul routinely goes above and beyond to make sure things sounds as good as they look. Whether is foley or originally licensed music and scoring, he delivers a final mix that meets delivery spec and, when applicable, FCC mandates for program audio.


Juan has lent his ear and audio mixing skills to "Caffeine and Octane." His experiences from a 15-year career working with the biggest names in broadcast and advertising come to the fore front on this highly demanding audio driven show. Juan excels at adding depth and realism to the existing music and natural sounds. To hear what we mean visit <


Perry is a Brooklyn, New York based Producer, Director, and Cinematographer. His razor sharp creative instincts have contributed to the look and feel of numerous unscripted series. His diverse body of work includes reality television, features and short films, commercials, and EPK packages for noted Interscope artists Beck, Pharell, The Black Eyed Peas, and others. iEdit Creative has collaborated with Perry for years on various EPK's, promos and digital shorts to include "The Stick" and "The Mule". Find out more at

Ready To Start? Let Us Finish

Whether you need complete message development and production solutions or you are ready to focus on the details in post, you will benefit from the collaborative culture you'll experience at iEdit Creative.

iEdit Creative and its collaborators offer story conceptulization, program development, HD, 2K, and 4K digital production services, editorial, color grading, 3D animations, and sound design. We conform to network or digital specification and deliver to 4K, broadcast networks, web and mobile distribution platforms.

We recognize that every client and project has unique objectives and specifications. As part of the larger Creative At Trabert collective, iEdit Creative easily scales its services to maximize effeciency and allow both art and budget to coexist.

Eye of the Beholder

Our work is seen throughout the year on ESPN, TNT, TBS, Velocity, NBC, the web and elsewhere. While we've received notoriety from time to time, we believe clients receive our best when we are ourselves aren't the story. That's why we say our best edits are those that go "unnoticed." That's right. We take pride in creating a rythmic flow that becomes an emmersive experience.

Check out our work featured in the reel above the navigation bar to see where our true creativity lies.

How Suite it Is

If it's not obvious by now, stories and everything needed to tell them well is central to everything iEdit Creative does. Nowhere is this more evident than in our redisigned suite; a living room style client viewing area complete with a comfortable couch, lounge chair, and 46" client monitor are front and center for unobstructed viewing. The client and edit workstations are situated to the reaer of the room and sit side-by-side to encourage greater client engagement when editorial decisions are being made.

iEdit Creative is geared to meet the challenges of the changing post-production landscape. We've got the full HD Finishing suite with a complete array of NLE software packages from Avid and Adobe to get the creative juices flowing. Color grading, graphic, and animation solutions are on board too. Working in 4K? We can too, we just can't monitor natively as of yet. With a redundant in-suite 12 TB raid, a networked media staging server, and a 48 TB shared storage solution with dedicated network connections optimized for Avid, your media is not only safe and secure but readily available for easy collaboration on bigger projects.

Check out the full specs here.

Powered to Suite
  • 8-Core MacPro
  • 24GB Ram
  • 12TB Raid Level 5 Protection
  • Adobe CC, Avid Media Composer
  • Avid DNxIQ with univeral mastering
  • 17" FSI Multi-format Broadcast Monitor
  • Dynaudio BM-5A audio monitors
  • 46" Samsung 1080p LED Client Monitor
© 2015 iEdit Creative. All rights reserved. This web salad was tossed by Chris Castelli.